(Image source from: Mahendra Singh Dhoni signs brand ambassador of Grand Midwest Group})

Mahendra Singh Dhoni, India’s ODI cricket captain, has signed his first endorsement deal outside India. He agreed to be the brand ambassador of Grand Midwest Group for a period of three years. Grand Midwest Group is a hospitality and event management company based in Dubai, established by UAE businessman Zafar Shah Khan. The Group owns hotel properties in UK, Dubai and Ireland.

According to a press release, “It is announced today that Dubai-based premium hospitality & event management company Grand Midwest Group has signed a three-year multi-million dollar deal with MS Dhoni as its official brand ambassador.”

Currently, the company owns a local cricket team in the UAE and is interested in the entertainment business in India. GM Sports is the event management arm of the group. It recently announced the launch of the Masters Champions League (MCL), a twenty20 international cricket tournament. The tournament would be played from the end of January 2016.

Dhoni said, “This is my first endorsement deal outside India and I would like to take this opportunity to thank Grand Midwest Group for welcoming me to the UAE. It’s a company and a brand that resonates well with me and I look forward to working with them.”

“Grand Midwest Group is immensely proud to associate with one of the world’s most iconic cricket stars, MS Dhoni. What he has achieved is so impressive and we could not wish for a better sportsman to represent our brand,” Shah added.

-Sumana